a step further in the search for values, since it tries to apply the principles of this ancient philosophy to our sector. We tell you what it consists of. Do you want to know the 222 digital marketing trends and predictions that will change the clipping path service landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Buddhist marketing strategies focused on offering help and transparency The principles of Buddhism Buddhism is both a non-theistic religion (that is, it does not postulate the existence of a god or

creator and a philosophical and spiritual doctrine. Within Buddhism we can find different traditions, beliefs, rituals and spiritual practices. Buddhism is based on the teachings of the Buddha, who lived between the 6th and 5th centuries BC. One of the fundamental bases of it are the four noble truths : Life includes suffering . Dissatisfaction and suffering are universal, and life consists of living with them. This is the first thing we have to accept in Buddhist philosophy. The origin of suffering lies in desire . Buddhism understands desire as longing, the craving caused by our expectations and our senses.

There is an erroneous belief that we can satisfy this desire through our actions, but this is just an illusion. It is possible to end suffering . The key is not to satisfy our desires through actions, but on the contrary, to abandon the desire. To do this, we have to face life as it really is and not as our mental projections draw it, and understand that suffering is caused by ourselves. The search for the middle point is the way to end suffering. The practice of Buddhism translates into the "noble eightfold path", that is, the search for a middle point that avoids